SHA Creations is an independent designer label established by Myvanwy Fleur. Myvanwy designs in her forest studio in the hills of Byron Bay, NSW. SHA creates unique festive street wear fashion for women and men. Designs blend an urban gypsy style with touches of the elegant burlesque.
Soft natural fabrics in earth tones are used with frills, lacing, screen prints and stitching patterns. Many designs are versatile, reversible and adjustable to accommodate for the changing and diverse shapes of the body.
SHA’s production is based in Bali and supports two Balinese family-run tailors. Both the families and Myvanwy feel mutual gratitude for the developing business relationship. Business proudly embodies professional, happy, loving and 'fair trade’ practices. For the Balinese, temple and family are the most important things in life, and then comes work. The Balinese workshops are relaxed, happy, clean and safe environments for well-paid, happy workers.
The SHA label has a festival spirit and sells at many Australian outdoor festivals and local markets in the Byron Bay area. Festivals include; Rainbow Serpent (Melb), Peat's Ridge (Sydney), Island Vibe (Sth Qld), Winter Solstice (Cairns), Earth Frequency (Sth Qld) and Bush Week (Nth Qld).